BWD selects TFI Envision
The trilingual automotive car parts packaging needed to quickly communicate that it was a DIESEL engine specific product. Using the BWD red brand color as a background and metallic silvers of the product photography, a green band (symbolic for diesel fuel) was introduced for contrast and grabbing attention.
In addition, TFI Envision developed an awareness campaign for the introduction of the new product launch via an digital animated ad campaign. Utilizing the packaging graphics and colors as the base, key copy points define the brand position by fading in and out of animation, ending with bold brand positioning TFI Envision had developed – “Diesel Done Right”.
“Adding an element of motion inside typically static ad is not only more engaging for the viewer, it will intrigue the viewer and make them want to learn more about the product/brand.” said Roy Barker, Strategy and Content Director, TFI Envision, Inc.
The ad campaign is currently running in many of the automotive aftermarket industry’s online publications and e-newsletters.
BWD is an aftermarket leader, providing a premium line of engine management products. BWD manufactures and distributes high technology critical components for late model vehicles including computerized engine controls, ignition coil-on-plug coils, ignition wire, emission components, EGR valves, fuel injectors and fuel system components, as well as a broad range of sensors, switches and relays.
You can view these digital ads on our YouTube page: https://youtu.be/x6GoPsh2hdo