Taxis With Salvaged Parts Promote Organ Donation
Argentina – In Argentina, there are 7,949 people on the organ waiting list, and so far this year, only 108 have donated. Many citizens are not aware of the lives they can save by signing up to become a donor,soCUCAIBA and UTMO, two health transplant agencies, created a marketing campaign to address this issue.The two departments rescued working parts of cars that had been put out of circulation. Using the salvaged parts, they gave existing taxi drivers the option to replace their stolen or broken car parts for free, if they agree to participate in the initiative and drive around in distinguishable, mismatched vehicles. For cars that used rescued engine parts, CUCAIBA and UTMO put their name on the car top advertising space. An interactive tablet in the cars tells passengers where the mismatched parts came from, and teaches them about organ donation. Riders can also sign up to become an organ donor on the spot and those who spread the word on social media got a free ride.