TFI Envision Develops Covercraft® Custom Car Covers Digital Ad Campaign
Pauls Valley, OK — Covercraft reached out to TFI Envision, Inc. to come up with ideas on how to bring greater brand awareness for their Custom Car Covers.
Capitalizing on the insight that car enthusiasts express about their vehicles, Covercraft trademarked “#ThatsMyBaby”. Taking that insight, TFI Envision developed a social media ad campaign via Facebook and Instagram to strategically align car lovers with car covers. TFI Envision designed simple visuals with classic, muscle and modern vehicles partially covered with a protective, custom Covercraft car cover. We invited the public to post a photo of ‘their baby’ via #ThatsMyBaby” hashtag, with the goal to increase awareness of Covercraft. Quick playing, looping video clip ads that demonstrated the ease of putting on and taking off the covers, were also created to attract attention and demonstrate the product in newsfeeds.
In addition, TFI Envision developed the “#ThatsMyBaby Custom Car Cover Sweepstakes” where consumers could enter via a microsite, for a chance to win a custom Covercraft cover for their vehicle. The sweepstakes was promoted in a targeted Facebook and Instagram media buy.