TFI Envision reaches the Platinum Summit
Portland, OR — Over the past 22 years, the Summit International Awards (SIA) organization has established itself as one of the premier arbiters of creative and marketing excellence.
The Summit Marketing Effectiveness Awards (MEA) competition is based on the premise that the goal of marketing communications is to change, influence, or reinforce a target audience’s knowledge, attitudes or beliefs. Using this premise as a basis for its judging criteria, the competition is a true arbiter of marketing communication effectiveness. With thousands of submissions from 14 countries, the judges awarded only 6% of the entries with an award.
TFI Envision, Inc. was selected as a Platinum Award Winner in the Integrated Ad Campaign category for the Standard® OE-Match TPMS Sensors “The Original Replacement” Print and Digital Campaign for Standard Motor Products, Inc.
TFI Envision created “The Original Replacement” campaign to identify Standard® OE-Match TPMS Sensors as the only choice for replacing original equipment TPMS because when OE TPMS sensors fail, there’s only one replacement brand you need to know: Standard®.
The Summit Marketing Effectiveness Awards entries were judged on their creativity and effectiveness by asking and looking deeper into:
• The Big Idea – Strength of and creative approach.
• Strategies used to overcome barriers.
• How approach moves the audience closer to action through the use of creative execution and strategic planning.
• Whether the creative successfully influences, changes or reinforces the knowledge, attitudes or beliefs of the audience.