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Tide Takes a Spin

Tide Takes a Spin

USA – Earlier this year, P&G owned Tide detergent launched Tide Spin in beta in the Lincoln Park area of Chicago. Recognizing young consumers’ desire to offload household duties, the service uses the tagline “Life Over Laundry.” The brand offers both wash and fold service as well as dry cleaning, meaning users can handle all their clothes-cleaning needs through a single-service provider. Tide Spinhandles all details, providing bags that users fill with their items and, of course, ensuring that clothes are laundered using Tide and Downy products and that dry cleaning is provided by Tide Dry Cleaners franchises.