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Truckside Ads Provide Real-Time Updates For Drivers

Truckside Ads Provide Real-Time Updates For Drivers

Germany – RoadAds Interactive has partnered with Visionect, a digital signage brand, to offer truckside ads with location-specific features that update constantly depending on where the driver is traveling.
Potential uses of the ads, which are much more flexible than standard, static side-of-the-road billboards, range from displaying instructions on how to get to a nearby restaurant to providing drivers with information on traffic conditions.
For advertisers, the benefits are clear: the percentage of consumers who can recall seeing a mobile billboard is significantly higher than the percentage who remember a traditional one.Whether the truckside ads are warning drivers of traffic accidents on the road ahead of them or providing the distance to the nearest gas station, the real-time element is sure to appeal to today’s information-hungry travelers.