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Goodwill® Expands Presence

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Goodwill® Expands Presence

Stamford, CT — Good things take time. And in the case of Goodwill of Western & Northern Connecticut, Inc., they are making headway in refreshing their stores with the messaging and retail environment design that TFI Envision, Inc. created for them.

It is critical to effectively communicate the mission of the organization, stimulate shoppers and increase buying impulse. After a thorough assessment of their existing retail environment, TFI Envision created messaging that speaks directly to the target audience – consumers – to help them understand the Goodwill® mission and their important role in supporting it.

Their newest store at 587 Elm Street in Stamford, CT, represents the 2nd outlet in Stamford and their 20th store in the region (plus one more to open in Shelton, CT soon). This store showcases the retail environment design package that TFI Envision developed.

The full messaging and signage package includes:
• Career Center Signage
• Cashier Signage
• Category Wayfinding Signage
• Color of the Week Sale Signage
• Dressing Room Signage
• Interior Wall Signage
• Mission Poster
• Price Rack Signage
• Pull Up Banners
• Seasonal Signage
• Shelf Strips
• Shopping Cart Insert Cards
• Shopping Cart Signage
• Window Graphics

Goodwill® uses revenue from sales to support its full range of programs for people with disabilities and others facing challenges to gaining employment and community living.