TFI Envision Makes the Grades!
Atlanta, GA — Winners have been announced in the 32nd Annual Educational Advertising Awards, sponsored by Higher Education Marketing Report. The Educational Advertising Awards is the largest, oldest and most respected educational advertising awards competition in the country. This year, over 2,250 entries were received and awards were given to those entrants whose programs and materials displayed exceptional quality, creativity and message effectiveness.
Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report.
Higher Education Marketing Report has been the nation’s leading marketing publication for higher education marketing professionals, for thirty-three years; read by thousands of higher education marketing professionals.
TFI Envision was thrilled to receive four awards in four categories, for the Sacred Heart University “Future on YOUR Terms” Campaign:
– GOLD Award in the Newspaper Advertising
– SILVER Award in the Outdoor Transit Billboard
– BRONZE Award in the New Media
– MERIT Award in the Total integrated Marketing Campaign
Sacred Heart University had tapped TFI Envision, Inc. to develop a new advertising campaign to promote its part-time undergraduate program, which offers a wide selection of undergraduate degrees and certificate programs that can be completed as a part-time student. Part-time students include career-focused individuals, returning students, working professionals and adult learners.
TFI Envision, Inc. focused the campaign on people who let a busy life keep them from pursuing an education. This campaign celebrates the duality of a person’s life and helps potential students understand that they can get ahead at Sacred Heart on their own terms. The concept was taken from real student stories, and personified by highlighting these busy students in the campaign. TFI Envision developed the “Find Your Future On YOUR Terms” campaign to show real students who are making it work and to demonstrate the ways education makes their lives better.