Cars Of The Future May Be Purpose-Built For Your Lifestyle
South Korea – As the auto industry grapples with change, carmakers are looking for fresh new ways to impress an increasingly selective target group. An idea that the industry is exploring is to come up with specialized car designs that cater to very specific consumer groups such as surfers, snowboarders and athletes.
Cars designed for specific demographics are nothing new as there’s been an influx of minivans with customizable interiors and components for a more a sporty feel. But the trend from auto shows could suggest that carmakers are looking to take personalization to the next levels. The Kia Sorento Ski Gondola features rubber treads and self-driving tech designed for the purpose of getting skiers and snowboarders safely up the slope. This hybrid is a crossover between a SUV and a snowcat, which gives it an eccentric look.Ultra-personalized vehicles might not gain as much traction when compared to self-driving cars and ride-sharing services. Nevertheless, the trend is slowly becoming a talking point on the future of car manufacturing.