Emoji Style Advertisements Come to iOS Messaging
Belgium – Working with the Brussels-based communication agency Happiness, the Belgium eBay equivalent, 2deHands, has enabled promotion of items listed on its second-hand-sales platform with a feature that makes easy-to-use images to post on instant messaging. The ‘Chat with your Ads’ feature allows users to create sticker-like cut outs of the items they are selling. They can then share them with friends, family and potential buyers through the iOS instant messaging app. The item ‘stickers’ are interactive and if clicked upon, hyperlink directly to the listing on 2deHands.
Use of stickers and emojis within messenger apps, instantly increases user’s visual communications repertoire by making individual stickers from their own actual item photographs that they can then share. As more conversations move away from social feeds to closed messaging, advertisers are eagerly scouting new ideas for how to monetize our conversations.