Frozen Treats Teams Tap TFI Envision Team
Norwalk, CT — Fruttare® fruit bars are made with real fruit that comes from farms that do everything they can to love, respect and protect our planet.1 Available in many countries around the world, Fruttare’s mission is to inspire the freedom to indulge by providing pleasure and health through the natural goodness of fruit without too many calories.2
The Fruttare team selected TFI Envision, Inc. to develop a series of new product variant concepts for consumer testing. “Strawberry Lime Mojito” was a consumer test favorite. TFI Envision was asked to create the packaging artwork for this new SKU, taking care to faithfully follow the brand standards/architecture.
“A brand’s consistent look on shelf helps consumers navigate the busy shelf set to find their favorite brand and discover new product variants like Strawberry Lime Mojito. Fruttare’s brand has a refreshing, healthy and inviting shelf presence that we were careful to maintain while creating this new SKU. TFI Envision has been a trusted creative resource for Unilever for over 40 years. Working on a product line extension is just one of the wide variety of projects we have been a part of for Unilever.” said Elizabeth P. Ball, President and Creative Director of TFI Envision, Inc.
Another favorite, Popsicle®, is an American iced dessert brand that dates back to 1923. Today there are more than 30 variations of the original Popsicle product. The Popsicle is available in Canada and the Caribbean as well as the US.3 Since 2014, the Popsicle team has selected TFI Envision, Inc. to create over 35 different product packaging adaptations and updates for USA and Canada. “It’s great fun to work with such iconic brands like Popsicle. It is one of those brands that instantly brings back fond memories of hot summer days and cool, refreshing Popsicles direct from the freezer. Makes us all feel like kids again when we are working on the Popsicle brand projects.” said Mary Ellen Butkus, Vice President of TFI Envision, Inc.
TFI Envision, Inc. has also developed promotional packaging and in-store promotional materials for Breyers® brand team.