Walmart Wants To Use Facial Recognition To Identify Unhappy Shoppers
USA – The company recently filed a patent for a technology it is developing that would be able to scan and identify the faces of unhappy or frustrated shoppers.
The technology would utilize cameras situated at the store’s checkout counters, tracking changes in facial expressions and movements to identify when a customer is unhappy. The system would then alert employees of the situation and instruct them to report to the checkout register to help the customer in need.
Aside from tracking customer behavior, the technology would also keep a record of customer spending behavior. Using biometric data collected from customers’ facial expressions, Walmart would link changes in mood to changes in spending. The company says in the patent that this would be an asset in helping to retain customers.