TFI Envision Turbocharges the Automotive Communications Awards
Las Vegas, NV — The Women in Auto Care selected TFI Envision, Inc. as the winner of two Automotive Communications Awards in the categories: “Ad – Best Use of Graphic to Either Distribution/Retail or Technician/Repair Audience” and “B2B – YouTube Video”.
The awards were presented to Elizabeth P. Ball, President|Creative Director and Mary Ellen Butkus, VP of TFI Envision at the 2017 AAPEX Show at the Sands Expo Center, Las Vegas on October 31, 2017.
The “Ad – Best Use of Graphic to Either Distribution/Retail or Technician/Repair Audience” Award was for the Standard Motor Products, Inc. Standard “The Turbocharger” Multi Channel Campaign.
TFI Envision created the exciting turbocharger launch concept for Standard Brand’s NEW diesel and gasoline turbochargers, by treating it like the premiere of a blockbuster movie. TFI Envision created a key visual of “THE TURBOCHARGER” – a robotic character created entirely out of Standard® Brand turbo automotive parts. This larger than life character represents the Standard® Brand domination of the Automotive Aftermarket turbocharger category.
The “B2B – YouTube Video” Award was for the TFI Envision, Inc. Standard “The Turbocharger” Advertising Campaign Case Study Video, which highlights the above advertising campaign.
The Automotive Communications Awards were created by Women in Auto Care. The awards recognize companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.