TFI Envision’s President speaks at MERA Exec Council in Las Vegas
Las Vegas, NV — MERA – The Remanufacturing Association (formally known as the Motor & Equipment Remanufacturers Association)is the remanufacturing and sustainability division of the Motor & Equipment Manufacturers Association (MEMA), which has been advocating on behalf of the vehicle supplier industry since 1904.
MERA invited TFI Envision President, Elizabeth Ball, to give a presentation at their Executive Council meeting in Las Vegas on Nov. 1 at the Sands Expo, in conjunction with AAPEX. Her topic of choice: “Overcoming Purchase Barriers Through Branding”. Included in the presentation:
– how to identify purchase barriers in that market
– what does brand development encompass
– showcasing potential ways to overcome barriers through branding
The MERA mission is to advocate for the remanufacturing industry and advance the business interests of its members. The MERA network of remanufacturers, suppliers, universities, and professional services firms promote the economic, environmental and product performance benefits of remanufactured goods.
For information about MERA, go to www.mera.org