Louis Vuitton VW Van Is Hitting the Road for a Surf-Themed Pop-Up
USA – For the Spring/Summer 2018 collection, Louis Vuitton looked to the beach for inspiration, putting together a tropical surf- and skate-culture-inspired line of gauzy floral print shirts, denim bucket hats, pukka shell necklaces, and Teva-esque sandals. What better way to celebrate the launch, then, than to pack it all into a VW van-the ultimate symbol of of a life spent chasing the next set of waves-and hit the road?
The retro-style van, complete with a floral paint job and an array of custom bumper stickers, will be popping up in front of Louis Vuitton locations in the Miami Design District, on Los Angeles’s Rodeo Drive, and at the Ala Moana shopping complex in Honolulu. In addition to a selection of runway favorites, the van is stocked with technicolor Hawaiian shirts, special editions of the brand’s signature monogram totes half-dipped in cobalt blue, and surfboards emblazoned with an all-over interlocking palm tree print-all of it exclusive to the van. (There will also be a pop-up, sans van but with all the same products, at the Madison Avenue boutique in New York City from January 19th through March 15th.)
The roaming pop-up is the latest iteration of Louis Vuitton’s playful approach to highlighting how integral travel and adventure is to the brand.