Pop-up Shop on Wheels Allows Brand to Travel
USA – Pop-ups appeal to brands for a variety of reasons. They are (generally) temporary structures used for particular occasions; can provide feedback from customers in a way that traditional storefronts often struggle to capture, and can provide a platform for a very focused range of products. Wanting to find something with the ease and portability of a pop-up, that was also reusable, Aether apparel company created the Aetherstream.
Working with designer Thierry Gaugain, an Airstream trailer was transformed into a traveling storefront complete with a wood burning stove, customs built sofas, furnishings and decorations from Parisian flea and antique markets.