Under Armour Announces the Third Generation of Connected Running Shoes
USA – Sports apparel brand Under Armour has unveiled its third generation of connected running shoes. The shoes are part of its HOVR series and can be connected via Bluetooth in order to track data from training sessions (which can be stored right in the shoe).
Thanks to its Bluetooth connections, both pairs of the new connected shoes, called Phantom and Sonic cam be linked to the company’s MapMyRun app. Under Armour is parting from the notion that smart wrist bands and the like, will eventually be unnecessary, by equipping what users already need – like their running shoes – with the same capabilities.