TFI Envision Takes Top International Summit Emerging Media Award
Portland, OR — The Summit Emerging Media Award (Summit EMA), began in 2007 and evolved through a need to recognize and celebrate creativity, innovation and those pushing the bounds of creative excellence in all forms of emerging media.
“Those involved in today’s emerging media technologies are the leaders who are establishing tomorrow’s avenues of advertising communications and emphasizing the importance of the consumer’s experience,” said Jocelyn Luciano, Executive Director for the Summit International Awards (SIA). “Most communication professionals recognize that established avenues of communication can be reliable and safe however audiences are becoming increasingly fragmented and difficult to engage, inform and affect. Developing, applying and combining emerging media with creative messaging and market awareness is challenging. Achieving this synthesis is what makes earning a Summit EMA a significant achievement.”
TFI Envision, Inc. is a Leader Award Winner in the 2017 Summit Emerging Media Award competition for Standard® Diesel “Owns The Road” Print/Digital Ad Campaign.
TFI Envision created a powerful ad campaign to position the Standard Diesel brand as the ‘go to’ line of diesel auto parts with an extensive line of unique products in many diesel categories. To define their place in the category, TFI Envision developed the “Owning the Road” concept. The campaign included both print and digital (animated and static).
The animated digital ads visualized the toughness of the brand by having the graphics ‘shutter’ as though they were stamped firmly into the “road” background. The result: Increased awareness and sales for the brand.