Walmart Is Revamping Its Website to Court Higher-End Brands
USA – As reported in the Wall Street Journal, Walmart Inc. wants its website to look less like a Walmart store. The retailer plans to redesign the site next month by decluttering the product listings, de-emphasizing the Walmart name and using a lot less bright blue. Executives say the goal is to make a site that appeals to higher-end brands and encourages shoppers to browse for products.
Instead of stretching the Walmart name, logo and bright blue color across the top of the website, the new home page will highlight only a small yellow “spark,” the internal name for Walmart’s star logo. Shoppers will find trending items personalized to their location, updates on their order status, and quick-reorder buttons for their regular purchases.
The sleeker design is also intended to make the site more inviting for upmarket brands and high-income shoppers. The new Walmart site will include a Lord & Taylor department-store landing page, where some of that chain’s goods will be sold as part of a partnership between the retailers announced last year.