Campaign Encourages Bag Re-use Through Hidden Discount Code
Malaysia – Tesco Malaysia, in partnership with advertising agency Grey Malaysia, launched an “Unforgettable Bags” campaign in a bid to reduce single-use plastic bags. Though the bags look like the average plastic bag, the Unforgettable Bags are made of recyclable material and are more durable compared to normal plastic bags. Should a bag wear out, customers may replace it for free. The bags come in three unique designs. Each depicts an ocean creature facing extinction because of the voluminous amounts of plastic waste in its habitat. Each of the animal designs contain a barcode, which when scanned by the checkout assistant will give the customers an RM0.20 rebate each time they use the bag during the campaign.