Parley for The Oceans and Adidas Launch A Line of Ocean Plastic Activewear
USA – The partnership between nonprofit, Parley for the Oceans and athletic wear company, Adidas was first announced in April 2015, and two months later a concept to create a shoe entirely made of yarns and filaments of reclaimed plastic waste was shown to the UN headquarters. Now, a full line of activewear remains on the Adidas site with new shoes and wear coming out every year.
This year, Parley For The Oceans and Adidas launched another set of fresh kicks made from plastic waste found in the ocean, Deerupt. Made with Adidas’ core black and netted with blue and white, this sneaker remains unique and fashionable for sneakerheads around the world. Each shoe comes equipped with an NFC chip in the heel that reveals the journey of the shoe from plastic bottle to the final product when scanned. For those worried about comfort, Adidas stuck with its soft foam footbed to ensure you were walking on clouds per usual.
If you want to donate to the cause, but don’t have the funds for the wear, download the Runtastic App and get your body moving because as of June 8, for every kilometer you run or power walk, $1 will be donated to end plastic pollution.