Standard Motor Products Selects TFI Envision for Brand Repositioning and Annual Report
Long Island City, NY — TFI Envision was selected by Standard Motor Products, Inc. (SMP) to review and refresh their overall brand positioning as the leader in Engine Management. The process included extensive industry research; refinement of their target customers/consumers; development of an updated Brand Wheel, Brand Positioning Statement as well as review and recommendations of SMP’s leading brands portfolio strategy.
In addition, SMP once again selected TFI Envision, Inc. to develop their 2017 annual report. This is the sixth consecutive year of TFI Envision designing the SMP Annual Report.
TFI Envision developed the overall thematic for the annual report – “Driven for the Future”. To visually represent the strength of the SMP brand, breadth of their product offering, SMP’s dedication to technological advancement, and its global presence, TFI Envision created a futuristic honeycomb structure graphic superimposed over a world map for the cover. (Honeycomb is valued for its uncommon strength and its structural efficiency.) This honeycomb graphic theme is carried through the annual report to tie it all together.
Standard Motor Products, Inc. is a leading independent manufacturer and distributor of replacement parts for motor vehicles in the automotive aftermarket industry with a complementary focus on heavy duty, industrial equipment and the original equipment service market. Their products are sold throughout the United States, Canada, Europe, Latin America and in many other countries around the world. SMP employs approximately 4,200 people in North America, Europe and Asia.
The full annual report is available online at http://www.smpcorp.com/media/579802/2017AnnualReport.pdf