TFI Envision Hits It Out of the Park at the Ad Club of CT 63rd Annual Awards Show
Hartford, CT — The Advertising Club of Connecticut, is the largest professional association in the state serving the needs of growing businesses by allowing those who share a passion and a connection to advertising to enjoy the camaraderie of like-minded individuals. For over 100 years, they have been recognizing and rewarding the creative spirit of excellence in the art of advertising, marketing, packaging and promotion.
On May 24th, the Ad Club of CT held their 63rd Annual Award Show at The YG Club at Dunkin’ Donuts Park in Hartford. This 7,000 square foot club is located behind home plate and offered a stunning view of the stadium, as well as the jumbotron which featured the award winning entries.
TFI Envision, Inc. was honored to receive a SILVER Award for SpaGuard® Product Line Packaging. TFI Envision had been selected by Biolab, Inc., to update the logo and packaging for their SpaGuard® brand of professional quality spa care products, in an effort to appeal to more upscale consumers and improve their product perception in-store and online.
TFI Envision approached the logo update as an evolutionary step to the familiar and trusted logo, bringing a more contemporary elegance to the brandmark with a new simplified illustration and simplified, impactful logotype. The new color coded ‘effervescent’ graphic treatment helps to differentiate each category.
Utilizing liquid silver ink as part of the ‘effervescent’ graphic treatment infused brightness and clean feeling. The new typography is positioned to separate specific copy elements, making it easy to read.
TFI Envision also changed the bottles to a consistent, clean, bright, pearlized white plastic with a clear, matte label substrate that disappears onto the bottle, creating a seamless look.