Casper Creates A Lounge For Visitors To Nap On Demand
USA – The mattress brand is convincing the city that never sleeps to catch some shut-eye with its luxury sleep incubator, a clever brand activation that joins the trend around experiential retail by offering on-demand napping.
Casper, the direct-to-consumer mattress company, launched The Dreamery, a napping lounge in New York City. Located on Mercer Street in Manhattan’s Greenwich Village, guests can pay $25 for a 45-minute nap to rejuvenate from a long workday or a red-eye flight. This space includes nine sleeping nooks furnished with Casper mattresses along with complimentary amenities such as pajamas and even coffee, for customers who require an extra boost of energy.
The Dreamery allows consumers to conveniently access sleep services without having to plan in advance or pay an initial membership fee. New Yorkers and those who travel there tend to always be on the go. At a moment’s notice, the company alleviates a common consumer pain point among these people-exhaustion.