Hermès Offers Shoppers Retail Respite At Its Pop-Up Café
France – Hermes gives visitors a place for a break after a long day of shopping with its quiet, tucked-away courtyard attraction, maintaining the brand’s association with avant-garde art as well as offering a new way for people to interact with the brand.
Historically unconventional design house Hermes has taken another step out of the box with it’s new pop-up cafe. Located in the interior courtyard of New Bond Street’s Time & Life Building in London, this quirky cafe is a perfect fit for a summer afternoon. While Hermes doesn’t have any of its items on sale in the cafe, it does surround those who stop by with its brand, serving as an artistic extension of the French brand known for its whimsical designs and avant-garde aesthetic.