TFI Envision wins Awards of Excellence from CADC
Hartford, CT — Since 1975, the Connecticut Art Directors Club (CADC) has been the leading independent professional organization serving the Connecticut creative community. Their mission is to promote the highest standards of excellence in the visual communications arena and to encourage communications professionals and students studying the field of communications an opportunity to share and be creative with one another. In addition, they keep the creative community informed about design and the professional aspects of design, and help students in the community understand the power and value of good design.
TFI Envision received two Awards of Excellence at the 43nd Annual CADC Awards Show:
– BBB Industries “OE Overhaul” Advertising Campaign
– NAPA® Night Vision™ Automotive Aftermarket Lighting Products Packaging
TFI Envision created a print ad campaign to explain the BBB’s process of remanufacturing automotive parts to be as good or better than (OE) Original Equipment. TFI Envision developed the positioning statement – BBB Industries – OE Overhaul. Photographing before/after products helped to immediately visualize the process to readers.
NAPA® Night Vision™ includes three tiers of products from basic to premium – Clear, Vivid, Brilliant – with over 60 SKUs. TFI Envision designed the trilingual, consumer friendly packaging with easy-to-understand icons to denote the levels of brightness and distinguish the products performance. The metallic ink backgrounds incorporate a duotone vehicle image coming towards you with a bright white highlight appearing behind the bulb in the blister pack, which makes the product ‘pop’ off the shelf.
TFI Envision is proud to have been included in this select group of winners.