Westin Hotels To Offer Guests A Curated Fitness Program
USA – The hospitality chain teamed up with online retailer Goop Inc. to create special workout sessions (G. Sport Sessions) that include Q&As with fitness gurus like Tracy Anderson, satisfying the customer need to stay in shape while on the go and offering them a unique opportunity.
Traveling can make it difficult for people to keep up with their workout program. Hotels have gyms, but they may not have all the equipment or services guests require. Westin Hotels & Resorts is making it easier on those travelers by introducing a curated fitness program.
By offering these sessions, Westin is going beyond the traditional hotel offering, and is making a move to cater to the entire consumer lifestyle of its guests rather than just offering typical amenities. Westin is also tapping into the ever-lasting wellness and fitness trends that consumers demand. The sessions will start in Chicago on July 28th and continue in Austin on August 25th.