Brands Are Motivating Consumers By Gamifying Health And Wellness
UK – As health, wellness and fitness become evergreen trends, today’s consumers are looking for innovative and seamless ways to accomplish their healthy-living goals. While brands are increasingly turning to digital tools that integrate easily into users’ lives, helping make fitness and wellness goals second nature, they are also looking for extra ways to keep up customers’ motivation and avoid pesky plateaus.
Cryptocurrency startup Sweatcoin is a mobile app that lets users earn money for working out. Users can connect their smartphone’s health and location data to the app to start tracking daily steps and racking in rewards. Every 1,000 steps outdoors is awarded with .95 ‘Sweatcoins.’ Users can then use these Sweatcoins to buy fitness gear, classes and gift cards. The startup is working on building out an open-source DLT blockchain technology that will allow users to spend their crypto in the greater market.