Auto Retailer Designs Family Friendly Dealerships
UK– Lookers, a car dealership chain based in the UK, has started to shape all of its locations to better cater to families who are shopping for vehicles.
Lookers has revamped its dealerships to include amenities designed specifically to accommodate buyers who are shopping both with and for their families. These features include baby-changing facilities, children’s play areas and even a new mascot, Lucky the Dog, who will help bolster a more family-friendly brand image. The changes were largely a result of Lookers’ increased emphasis on selling cars geared toward families.