Ford Offers Shoppers Interactive Showroom Experiences
UK– Ford is empowering customers to lead their own shopping experience with its new location at the Arndale shopping center in Manchester. The FordStore only has five vehicles on display, but offers customers the option to shop for their dream car with interactive displays that allow them to browse and customize models.
If they find the car that’s right for them, customers can order it after selecting their perfect finance plan. The car will then be shipped to the nearest participating dealer, or directly to the customer’s home. Hosts are available to assist with configurations and the scheduling of test drives as well.
With this new business model, the pressure to make on-the-spot purchase decisions is off. Instead, Ford is giving its consumers all the information they need to make an informed choice about their next vehicle – on they own terms.