Multi-Sensory Magazine Advertisement Helps People Sleep Better
Sweden – Furniture company IKEA has released an advertisement in the United Arab Emirates called the IKEA Somnig advertisement. Somnig means sleepy in Swedish and relates to the advertisements design which helps people fall asleep. Featured in an issue of the UAE based Good magazine, the ad has multi-sensory features. Readers can pull out the page and place it on their bedside table to help promote a better night’s sleep. Once folded into shape, the ad stands upright on a surface. The ad features two tabs that users can activate. The first tab activates white noise. It is chargeable using a USB port, creating a white noise machine. The second tab releases a lavender scent and the white noise sound waves help circulate the fragrance. In addition, the ink used to print the ad is infused with lavender. With an advertisement that helps people sleep better, IKEA intends to demonstrate the great sleep their collection of IKEA Somnig beds and mattresses offer.