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PART 5: Gen-Z and Social Media

PART 5: Gen-Z and Social Media

As part of an ongoing research project into trends, our intern from High Point University in NC, Gianni Pellegrini, has written a series of articles, with this being the fifth in the series.

Generation Z was born (in and after 1996) into the age of technology, where new advancements are being found daily and trends are constantly changing. Social media can cause people to see themselves differently in terms of emotions, social status, or even work status, but it is dependent on their generation.

According to the Center for Generational Kinetics, 42% of Gen-Z feels that social media has a direct impact on how they feel about themselves1. This is a drastic difference from previous generations, with millennials at 31%, Gen-X at 23%, and Boomers at 20%. They also found that 37% of Gen-Z believes it affects their happiness, 39% say it has an impact on their self-esteem, and 42% say it affects how others see them.

1 Center for Generational Kinetics, GenHQ.com, 2015