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Why Pink?


Why Pink?

Norwalk, CT — October is Breast Cancer Awareness Month, a worldwide annual campaign involving thousands of organizations. As an awareness campaign, it has been incredibly successful. The use of pink during breast cancer awareness month shows support for educating the public, advancing research and honoring the millions of women who have fought the disease so that one day no women will have to fight it again!

But awareness is just the first step. From awareness, public health education and advances in research are possible. About 1 in 8 women, and 1 in 100 men, will be told that they have breast cancer in their lifetime.1

“As a woman-owned business, we wanted to be sure that we put a spotlight on the issue of breast cancer. Everyone in our team has been effected in one way or another by cancer, and in some cases, specifically breast cancer. We believe that sharing information; participating in events for breast cancer; choosing to live a healthy lifestyle by making better food and beverage choices, and making exercise part of our lives – are all things that provide a positive influence. We hope that you will take the time this month, and every month, to consider your choices. You can help. Be proactive. Support organizations that are targeting this issue so that someday, we change the meaning of pink to be a celebration of the final eradication of breast cancer worldwide.” said Elizabeth P. Ball, President and Creative Director of TFI Envision, Inc.

1 http://breastcanceralliance.org/naming-opportunities

Are there things I can do to reduce my risk of breast cancer? The American Institute for Cancer Research (AICR) recommends the following ten lifestyle and diet guidelines:
• Don’t smoke
• Maintain a maximum body mass index of 25 and limit weight gain to no more than 11 pounds after age 18
• Engage in daily moderate and weekly vigorous physical activity
• Eat five or more servings of vegetables and fruits each day
• Eat seven or more portions of complex carbohydrates such as whole grains and cereals each day and limit processed foods and refined sugar.
• Limit alcoholic drinks to one drink a day for women
• Limit red meat to about three ounces daily
• Limit intake of fatty foods, particularly those of animal origin
• Limit intake of salted foods and use of salt in cooking
• A high-risk woman who has a strong family history of breast cancer may wish to consult a genetic counselor about testing for breast cancer genes, and surgical and chemopreventative measures.