OptiCat Taps TFI Envision
Salt Lake City, UT — OptiCat is a pioneer in developing systems and processes designed to streamline the supply of high quality data throughout the automotive aftermarket supply chain, specializing in data for North America, and as the portal for North American suppliers and others to obtain data from global resources. Its database provides auto parts information to manufacturers, distributors, automotive service providers, and technology firms.
OptiCat reached out to TFI Envision, Inc. for their expertise in developing strategic brand positioning campaigns.
The TFI Envision, Inc. creative team began the process by reviewing their existing messaging, identifying what differentiates OptiCat from their competitors, and what their future goals are.
The results found the 3 key differentiators were OptiCat’s agility to respond to customer global objectives to provide flexible and secure migration of data to product and geographic markets of choice; speed to securely deliver high-quality, market-ready data to their approved Channel Partners in near real-time; and their knowledge and experience (instinct) enabling suppliers to provide actionable data, satisfying the unique requirements of channel partners.
Based on the name “OptiCat”, their key differentiators – agility, speed and instinct, TFI Envision’s creative team created the image of a fast moving cheetah speeding through their OptiCat brand mark as a visual metaphor and the headline “OptiCat-like reflexes” to reinforce the message. This concept was carried through print advertising; AAPEX trade show booth graphics; and even their email signature for a coordinated launch of the new campaign.
“The TFI Envision team developed something very powerful for OptiCat.” said Bryan Thueson, COO, OptiCat