WeWork Promotes Its Members’ Products in Rotating Shop
USA – Shared workspace company WeWork has opened a retail space called WeMRKT that will feature the products of the various startups and fledgling companies that rent space from the business. Starting with 10 products, the store will offer items like clothing, snacks and office necessities, with products changing out quarterly. Not only does this allow brands to experience greater exposure but also gives them the opportunity to receive important feedback from consumers.
For the companies that use WeWork, or are looking to do so, the shop provides an additional opportunity to help get their products on the market, while letting WeWork stay on the cutting edge by selling products not yet in conventional commercial spaces, making the brand a unique resource for consumers. While not being the first to debut this type of store, WeMRKT may give more businesses added incentive to use WeWork’s spaces while also providing shoppers with exclusive wares.