TFI Envision Takes Top International Summit Emerging Media Award
Portland, OR — The Summit Emerging Media Award (Summit EMA), began in 2007 and evolved through a need to recognize and celebrate creativity, innovation and those pushing the bounds of creative excellence in all forms of emerging media.
TFI Envision, Inc. was selected as a Leader Award Winner in the 2018 Summit Emerging Media Award competition for the PEAK® Coolant Medical Campaign NHRA Track Activation Program.
TFI Envision, Inc. was tapped by Old World Industries to bring to life the PEAK® Coolant Advertising Campaign “You’re just 18 degrees from a Mechanical Emergency” to educate countermen, consumers and automotive tech students on the consequences of neglected coolant, including a :30 sec Promo Video, Sales Launch Kit, an 18 x 24” poster and at Track Activation materials.
“Those involved in today’s emerging media technologies are the leaders who are establishing tomorrow’s avenues of advertising communications and emphasizing the importance of the consumer’s experience. Most communication professionals recognize that established avenues of communication can be reliable and safe however audiences are becoming increasingly fragmented and difficult to engage, inform and affect. Developing, applying and combining emerging media with creative messaging and market awareness is challenging. Achieving this synthesis is what makes earning a Summit Emerging Media Award a significant achievement.”said Jocelyn Luciano, Executive Director for the Summit International Awards (SIA).“
The campaign also garnered a MARCOM award for excellence in marketing and communication.