Greek Startup Tracks What People Ignore on a Webpage
Greece – Greek startup Loceye is offering a tool to track when, where and how long people focus on various parts of a webpage. Users upload a web design onto the Loceye platform. The digital content is stored in the cloud. Next, Loceye shares the content with real people recruited to match a company’s required demographic. Reports sharing their behaviour are generated in less than a day. These include heat maps and visualizations to help customers easily understand the results of the biometrics eye-tracking study.