Seeking Good Vibrations
USA – Following the major credit card brand’s choice to remove words from their iconic red and yellow circles logo, Mastercard created its own sonic branding. The company has created a transaction sound that will play whenever users check out or see an ad. Not only is there one main sound associated with the brand, but three different versions: playful, cinematic, and operatic. All three versions have a similar tone running through them that is reminiscent of a xylophone. These sounds were created with the help of multiple musicians, artists, and agencies from across the globe.