TFI Envision Wins Award in Graphis Poster Competition!
New York, NY — TFI Envision, Inc. is thrilled to have won an award in the Graphis Poster Competition. All entries were judged by a panel of highly accomplished, award-winning Poster Designers.
TFI Envision received HONORABLE MENTION for the PEAK® Coolant Medical Campaign Poster – “Prevention is the Best Medicine”.
TFI Envision, Inc. was selected by Old World Industries to develop an 18 x 24” poster to educate countermen, consumers and automotive tech students on the consequences of neglected coolant.
PEAK® wants consumers to know how important it is to check your coolant on a regular basis. So important, they have likened it to getting a regular health screening from your doctor.
TFI Envision created a promotional poster “Prevention is the Best Medicine” to resemble a human anatomy poster, but substituted the human organs with the engine’s “parts” to further the analogy. Educational call outs identify the ‘parts’; arrows show the flow of hot/cold coolant, and PEAK’s call to action. TFI Envision also developed materials to implement, launch and support the campaign including sales launch kits, interactive at-track display, digital advertising and PR.
The winning entries will be included in Graphis Poster Annual 2020 – a full color, 200+ page, hard bound publication.
In addition, the award-winning work can be viewed on Graphis’ website: http://www.graphis.com/competition/poster-annual-2020/archived/?category=&entry_type=&state=CT
Graphis is an international bastion of excellence in design and visual imagery. The first Graphis journal was published in 1944 by Walter Herdeg in Zurich, Switzerland. Graphis has upheld its reputation as the premier publication covering graphic communications worldwide and has been revered for its artistic presentation, impeccable design, and exemplary production qualities. Global in scope, Graphis is a compelling record of the most significant and influential communication work being produced today.