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The Need for Speed

The Need for Speed

UK – Formula 1 has taken their need for speed to a whole new level with their choice of sonic branding. The premier racing organization teamed up with musical talent The Chemical Brothers to create the “fastest remix of all time.”This three second sonic branding is The Chemical Brothers’ new song “We’ve Got To Try” sped up to 15,000 beats per minute to match the 15,000 revs per minute of a Formula 1 engine. This remix is going to serve as the “sound” of the Formula One 2019 season.