ICWG Selects TFI Envision for Trade Ad Campaign
Centennial, CO — ICWG, based in Centennial, Colorado and London, England, International Car Wash Group is the world’s largest local car wash conglomerate, washing more than 40 million cars a year through a network of more than 900 locations in 14 countries across Europe, the U.S., and Australia, with 150 US venues.
In an effort to increase awareness of their express exterior car wash acquisitions program in the US, they selected TFI Envision, Inc. to develop a Trade Ad Awareness Campaign.
“ICWG aims to be the partner of choice for employees and all express exterior car wash operators potentially interested in joining the ICWG family. Knowing the TFI Envision team’s deep experience in the automotive aftermarket industry and B2B strategies, they were the perfect choice. They know how to reach our target with compelling strategy, copy and visuals – breaking out of the industry norm.” said Rebecca Fretty, VP Marketing, ICWG.
ICWG was founded in Germany in 1965 under the IMO brand, the name still used at its non-US locations. ICWG entered the US market in 2015, operating under the Car Wash USA Express, Goo-Goo Express, and Supersonic Car Wash brands. ICWG is focused on delivering consistent car wash quality for the customer while ensuring it minimizes the impact on the environment by using only biodegradable chemicals.
The Trade Ad Awareness Campaign is expected to launch by Q3 2019.