They Waive the Fee, You Drive for Free
USA – WaiveCar is a free, electric-car sharing service. Based in Santa Monica, the company allows customers to drive their vehicles without cost for two hours (after which they are billed per hour), thanks to its marketing strategy which allows companies to advertise their products on the cars themselves. Mobile billboards in a way, the cars can easily be used by anyone as long as the driver has a valid license and credit card.
Extremely unique in that the company does not make money off its customers, WaiveCar’s revenue is based entirely on what they make from the digital ads, that are displayed on a screen mounted atop of the vehicles. In fact, it’s actually ideal for customers to use the car for a short period of time, as it allows others to use it afterward without waiting.
Since the cars are electric, together, drivers and companies can make a positive impact on the environment.