TFI Envision Develops Ad Campaign for NAPA® Echlin® and Tech Expert® Brands
The target audience is making buying decisions based on either brand loyalty or product efficacy and NAPA® has always stood firmly behind the quality and benefits of its parts. With this insight, TFI Envision, Inc. developed a series of automotive aftermarket product centric ads that communicated unique benefits for NAPA® Echlin® and Tech Expert® product.
The ad series utilizes a visual of a NAPA® blue page with the headline “What’s behind our parts…”, turning the page to reveal the specific product on a bright NAPA® yellow background with the product image reflected in a silver foil curl of the page. Each ad features and benefits of the showcased product.
The advertising campaign was delivered in both digital and print communications and is currently running in NAPA® Outlook Magazine and NAPA® Weekly Link eNewsletter.
In 1925, a group of independent auto parts sellers met in Detroit to form the National Automotive Parts Association. Their mission was simple: improve the distribution of auto parts to serve the people and businesses who increasingly relied on cars and trucks for their transportation needs.
Today, NAPA-branded stores and AutoCare Centers continue to serve auto service professionals, do-it-yourselfers and everyday drivers with quality parts and supplies to keep cars, trucks, and equipment performing safely and efficiently.