McDonald’s Dishes Out QR-enabled Picnic Blankets
USA – McDonald’s wants to be part of people’s outdoor summer plans. To promote its food delivery service in Sweden, the fast food brand created limited-edition picnic blankets and gifted them to McDonald’s enthusiasts through a social media giveaway. The blankets were printed with a QR code that enables geo-targeted delivery. Customers need only download the McDonald’s mobile app and scan the code on their blanket; their order and geographic location are then sent to their preferred food delivery service, such as Uber Eats or DoorDash, which picks up the order from the nearest McDonald’s location and delivers it directly to the picnic blanket.