TFI Envision Reaches the Summit for 2019
Portland, OR — Over the past 25 years, the Summit Award organization has established itself as an arbiter of creative excellence by providing validation of award-winning work. It functions as a respected, international, industry-wide critique.
The organization conducts the Summit Creative Awards each year to honor the best web, design, video, advertising, packaging, interactive, mobile & social marketing from small and mid-size creative agencies worldwide.
TFI Envision, Inc. was selected by an international panel of judges as winners in the Package Design category for the following projects:
• Silver Award Winner – Rapid Slicer® Packaging
TFI Envision had been selected by Rapid Slicer, LLC to update their existing Rapid Slicer product packaging.
As the ‘silent salesman’ on shelf or on the web, TFI Envision’s creative team updated the communication hierarchy and location of copy on the package to ensure a quick read for the essential information. Combining a new die cut window to show the actual product, and new imagery to clearly demonstrate how the product works and the end results of using it, allows shoppers to quickly understand the product benefits and ease of use.
TFI Envision, Inc. had been selected to develop the new Blue Streak® logo and modernize the graphics for the trilingual packaging for the Blue Streak® brand of automotive aftermarket parts. TFI Envision modernized the packaging with an invigorating “swoosh” illustration that shows strength, action and forward movement. The packaging design allows for easy translation of the design across a wide range of carton sizes and shapes for the brand.
The 2019 Summit Creative Awards competition drew more than 4,500 submissions from a record-breaking 27 countries.