America’s #1 spark plug with little help from TFI Envision. Developed a NAPA Sales Contest for NAPA sales managers. Integrated communications, sale contest and event planning and execution.
Developed the contest: Autolite® Iridium XP NAPA VIP Sales promotion contest. NAPA sales people were encouraged to sell: Autolite® Iridium XP products. The top 10 sales people with the highest increase in: Autolite® Iridium XP sales win a trip for two to Miami, FL for the Nascar Sprint series™. TFI Envision developed direct mail; created and executed the sale contest; created and managed the Miami event.
The contest resulted in strong sales of Autolite® Iridium XP and created brand evangelists out of the NAPA sales teams.