Develop a true 360 activation to position BBB Industries as a remanufacturing leader
The automotive aftermarket remanufacturing industry has had to overcome a perception that remanufactured parts are of inferior quality. TFI Envision’s research process discovered that everyone in the industry knows a remanufactured part starts out as “worn out” part. So rather than following the industry marketing trend of only showing a finished part, TFI Envision decided to embrace the worn Original Equipment (OE) part and developed: BBB Industries – OE Overhaul.
Increased awareness of BBB Industries
Drove engagement with clients and prospects
Positioned BBB Industries as a leader in remanufactured parts
OE Overhaul Video
Print and digital advertising campaign
Tradeshow booth and more
AVA Digital Awards
Client Feedback from the Marketing Manager – Fantastic! I love it!