Develop a true 360 activation to position BBB Industries as a remanufacturing leader
The automotive aftermarket remanufacturing industry has had to overcome a perception that remanufactured parts are of inferior quality. TFI Envision’s research process discovered that everyone in the industry knows a remanufactured part starts out as “worn out” part. So rather than following the industry marketing trend of only showing a finished part, TFI Envision decided to embrace the worn Original Equipment (OE) part and developed: BBB Industries – OE Overhaul.
Increased awareness of BBB Industries
Drove engagement with clients and prospects
Positioned BBB Industries as a leader in remanufactured parts
OE Overhaul Video
Print and digital advertising campaign
Tradeshow booth and more
Connecticut Art Directors Club (43rd Annual)
39th Annual Telly Awards
AVA Digital Awards
Hermes Creative Awards
Client Feedback from the Marketing Manager – Fantastic! I love it!