Brummel & Brown
Organic Package Design
Create
Packaging graphics for their new product offering: Brummel & Brown Organic Spread.
Connect
The design for this new product had to maintain the Brummel & Brown look while clearly communicating that this product is for consumers seeking an organic option.
The TFI Envision creative team utilized the existing iconic Brummel & Brown logo with the farm scene but extended it beyond the logo itself, wrapping the entire package with fresh green fields and blue skies. The graphics have a fresh, wholesome and inviting look. The side panels highlight the simple ingredients and the Brummel & Brown Yogurt Promise.
Convert
Simplified the shoppability of organics in the yogurt based margarine category
Increased sales and 75% increase in reviews/engagement of the product
