A new name and positioning for nonprofit: Neighbors Link Stamford
TFI Envision transformed “Neighbors Link Stamford” into “Building One Community – The Center for Immigrant Opportunity” through a comprehensive rebranding process that began with the development of new Brand Key, Positioning, Mission Statement, Vision and Promise Statements. This laid the foundation for the next phase – the development of a new name, tagline and brand identity.
New name and brand launch resulted in increased community involvement and donations
1000% increase in press mentions
Sustained interest and awareness in the organization
Logo Transformation Video
Interior and exterior signage
PR: Launch campaign
Launch event postcards
Comprehensive brand standards manual
American Graphic Design Awards
Creativity 47 Print & Packaging Competition
Summit Marketing Effectiveness Awards
Connecticut Art Directors Club
Summit Creative Awards
Client Feedback from the Executive Director – The new name and logo really represent who we are, and our clients, volunteers, staff and donors have a great sense of ownership about our new identity.