Develop campaign activations for sales and NHRA race events.
TFI Envision extended PEAK®s new advertising campaign “You’re Just 18° From a Medical Emergency”
The campaign activations included retail sales kit, 30 second promotional video, and customized “Operation” style interactive display for attendees at NHRA races.
The First Aid styled retail sales kit included a brochure, medical themed branded items and poster styled as a human anatomy chart–with substituted car parts as organs to warn the effects of neglected coolant.
The video theme was a consultation with Dr. Coolant (John Force) and his patient–a car.
The life sized, electrified “Operation” style interactive display sat on a gurney. The patients body held automotive game parts. Attendees spin, remove and win while being educated about coolant.
Drove increased sales of PEAK® Coolant through this awareness campaign.
The Physical Video
Sales Launch Kit & Poster
Promotional :30 sec Video
At NHRA Track Interactive Educational Activity and Display
Client Feedback from the Director of Sports & Event Marketing – It did go over very well and drew more guests to the display so it is very effective.